W1NNAS
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From 0 to 62,000+ active users and 47.5M views. +300% net revenue growth in 6 months.
What is W1NNAS?
W1NNAS is a sports startup from Cologne and the world's first healthy energy and sleep pouch. Instead of snus: caffeine- or melatonin-based pouches that take effect under the oral mucosa in 15 minutes — developed for professional athletes, students, founders and everyone who needs to perform.
Today, W1NNAS is represented in almost every Bundesliga dressing room. Players from the German national football team, Premier League, Serie A and Süper Lig also use the pouches regularly.
Before:
No users
Under 2,000 followers
Isolated content series
Pre-launch phase without brand system
Athlete distribution, but no end-customer awareness
Top Performers
47.5M+
Organic Views
43,000
Followers
62,000+
Monthly users
300%+
Scaling of the monthly net turnover within half a year.
+80%
Increase in sales in the run-up to Q4 (Sept. vs. Nov.)
180%+
CAC stable under €30 despite scaling the budget into the six-figure range
5,000+
Monthly e-commerce orders in peak phases
The problem
How do you launch a novel supplement brand in a crowded market — and build a genuine community from scratch?
Ben Decker
Co-Founder @W1NNAS
"humbleguys thought about our content from day one — not as an external agency, but like part of the team. What they delivered turned W1NNAS from a product idea into a brand that is known in every Bundesliga dressing room. We trust them with any future format."
Let's talk.
Whether it is an ongoing project, a vague idea, or just saying hello - we are listening.
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